How's your website performing?.... So many websites fall short of their goals. A website that once accurately represented the brand, can over time, offer up mixed messaging, present a dated visual appearance, or become completely frustrating for the user. Conversely, some beautiful websites may fail to drive meaningful conversions or user engagement. When it comes to your website, the decision for many CMOs - who are tasked with growing the brand, expanding its reach, generating new leads, AND managing a budget - the question inevitably arises: do we need a new website or can we simply improve the existing one? Explore the pros and cons of each approach in our latest blog here: https://lnkd.in/egygmsZs
Peaktwo
Marketing Services
Fort Mill, South Carolina 586 followers
A creative web agency for tech-driven brands
About us
Peaktwo is a creative web agency for tech-driven brands. We specialize in helping accelerate the growth of SMBs and enterprise companies with a suite of marketing and web development services. Our extensive experience and strategic approach to digital projects are crucial in achieving success for our clients.
- Website
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https://www.peaktwo.com
External link for Peaktwo
- Industry
- Marketing Services
- Company size
- 2-10 employees
- Headquarters
- Fort Mill, South Carolina
- Type
- Privately Held
- Founded
- 2008
- Specialties
- marketing, branding, web development, seo, strategy, digital marketing, website design, and analytics
Locations
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Primary
Get directions
100 Main St.
Suite 202
Fort Mill, South Carolina 29715, US
Employees at Peaktwo
Updates
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🎉 We are so excited to announce the newest member of our team, Kevin Dean, as our first-ever Director of Marketing. 🎉 ...and yes - while it's ironic that a marketing agency has put off it's own marketing for 15 years - we are overjoyed to bring Kevin's creativity, skills, and energy to the Peaktwo brand. Please help us welcome Kevin to the next chapter of growth for Peaktwo! 🚀 #welcomeaboard #newbeginnings #teamexpansion
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Peaktwo reposted this
We’re kicking off the 2023 Peaktwo retreat at 5,280ft. Any guesses where I’m standing? #marketing #culture #aspirehigher
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Happy Halloween from Mike...and Mike! #halloween #halloweencostume #halloween2023
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What's the scariest thing you can do this halloween... ...rate your clients. You'll be glad you did. #marketingagency #halloween
It was always the Almond Joy. Do you know about the Halloween Candy Satisfaction Score? Or maybe I'm using the wrong term - some of you may call it a "Halloween Quotient". Ring any bells? No? Ok fine - no one does this, but every house has one. And as kids we've all experienced them! The house that gave out pennies and pencils - that’s a 1, and the full-size Hershey bars - an automatic 10. Tracking me now? This morning I went to purchase candy for Halloween. I didn’t plan ahead, inventory was low, and I missed out on the awesome mix pack of Sour Patch Kids, Butterfingers, and Reese’s Take 5 (seriously, Reeses - you win Halloween). But I also couldn’t get myself to lower my standards and grab the discount Mary Janes and Payday bars either. Why? I wanted a high Halloween Candy Satisfaction Score. We all do! So yeah, it’s not a real measure of satisfaction - but you still know it exists - and it matters to you. Tomorrow night you’ll see the scores generate in realtime on the faces of those little Barbies and Kens as they ring your doorbell and peer up with unchecked optimism. Do you really want to pass them a box of Good & Plenty’s? Are you prepared to absorb the feeling of crushing their joy in an instant, as they lower their pillowcases and drop their heads. Not to mention the watchful parents behind who are calculating their own scores - and judging you. Kentastic? Hardly. What kind of monster have you become? So why, would we act the same way with our clients (…see how I brought that around?) Every Zoom, every email, every interaction is an opportunity to measure your clients’ satisfaction. Keep it simple. Green, Yellow, Red. Green = good, Yellow = make some changes, Red = it’s probably too late, but try. Take five minutes and ask your Account Managers to assign each client a color. Display your colors visibly in the office, or on a project management board. Consider it your company’s very own airline departure board. “On time” looks good to everyone - even if they aren’t on your flight. Too many “delayed” or “cancelled” and everyone knows something is seriously wrong. And unlike Halloween, you don’t need to wait an entire year to make things better with your clients. Do it now. Think about this tomorrow night, as you stare blindly into the bottomless bowl of Almond Joys. #halloween #halloween2023 #marketing #clientappreciation #netpromoterscore #clientsuccess #barbie
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Peaktwo reposted this
The sun rose on the final day of DAX with Jason Swenk and the Agency Mastery 360 to the punctuated yips of coyotes laughing across the landscape. It’s been an incredibly thought-provoking experience for us all. And as I Slacked my team on Saturday morning (yes, I thought it was Friday) and finished my plate of scrambled eggs, local potatoes, and wild mushrooms - I found myself laughing with new friends, discussing potential partnerships, and pondering a fresh focus for Peaktwo and our path forward. This mornings’s session had us reflect on feedback from our teams back home, and then breakout into smaller groups to discuss specific areas of need. Ironically for a marketing group agency owner, I found myself with a group discussing - marketing. Why is it that we struggle to do the one thing we implement so successfully for our clients? Then it was off to the sand dunes for a final ride before returning to the homestead for another stellar meal and bonfire under the stars. Special thanks to Jason and his amazing team of Darby Copenhaver and Stacey Green for this truly unique journey. If you are an agency owner looking to take it to the next level, I encourage you to reach out to them and learn more. Cowboy out. #aspirehigher #marketing
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Freshies! See our 3 end-of-year CRO strategies, a new website case study, and big news for Peaktwo client Exostar - all in the October issue of the Trail Report! https://lnkd.in/g3_5QdVw
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We invite you to peel back the layers on your website. It might not be as pretty as you think. #website #digitalmarketing #SEO https://lnkd.in/eqgT_xjF
Website Health Check: 5 Areas to Optimize Site Performance
https://www.peaktwo.com
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This issue of The Trail Report explores one of our favorite new GA4 features - Path Exploration. See how we use this tool to improve website conversions for client websites! #GA4 https://lnkd.in/gYRsWDqF
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How long will you wait to change your #twitter social media icon to #X? #twitterrebrand
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